Privacy Policy

Privacy Statement:

Charnwood Machinery Ltd is committed to ensuring that any personal information you send us remains totally confidential. We respect the need to protect your privacy and information and commit to:

• Keeping your personal information secure and only using it for the purposes as outlined below.

• Never selling your personal information.

• Providing you with ways to manage and review your marketing contact preferences and the information that we keep on you at any time.


Data Collection & Usage:

The information we collect from you will be used to fulfil orders and meet contractual obligations and provide a quality customer experience for you.

When you place an order online, order by telephone or return a product to Charnwood Machinery Ltd we will collect:

• Name

• Invoice address

• Delivery address

• Contact phone number

• Email address

• Date of Birth (Some of our products are age restricted)

• Proof of purchase information and reason for return

• Credit card details

We will process this information on the basis of contractual obligations – we need it to process your order or return and may contact you by email or telephone to communicate with you regarding your order or return or to check the accuracy of information held. We may also process it on the basis of legitimate interest by contacting you regarding further products or information which may be relevant to the transaction or area of interest. You may advise us at any time if you do not wish to be contacted for this purpose.


When you sign up for our email newsletter we will collect:

• Email address

We will process this information on the basis of consent – we need it to keep you updated with relevant information. You may withdraw consent at any time, simply by unsubscribing from this list.

Vital Interest:

We may process your information and contact you by email, post or telephone to let you know about urgent safety information or warranty issues relating to the products you own.


Credit Card Information:

For orders placed on our website all credit card information is encrypted using SSL Encryption when it is transferred over the internet to our contracted payment processing provider (SagePay). Any queries relating to the processing of card data by our third party provider may be directed to

Where orders are placed over the telephone, credit card details will be stored securely until the order is totally fulfilled. We store sufficient details (minus the CVV code) to enable refunds to be done and any queries to be dealt with for a period of three further months after which they are completely destroyed. This is compliant with PCI regulations currently in force.


Sharing your information:

We may share information with third parties for the purposes of fulfilling and delivering your order or return, processing warranty claims, analysing data and providing marketing information. Examples of third parties we may share your data with include:

• Couriers

• Third party payment service providers such as Sagepay or Paypal

• HM Revenue & Customs

• Fraud prevention agencies

• Regulators and other authorities

We take steps to ensure that any third parties who handle your information comply with data protection legislation and protect your information just as we do and all of our third parties only have access to personal information necessary to enable them to perform their functions on our behalf.


Transferring Your Information Internationally:

Your personal data will not be shared outside the EU. Should the situation arise where we need to do this we would not do so without your express consent.


Fraud Prevention:

Charnwood Machinery Ltd is committed to the deterrence, prevention, detection and reporting of fraudulent activity and will treat any such event with the utmost seriousness and take appropriate action.


Keeping Your Information:

We will keep your information for as long as necessary in relation to the purpose it was originally collected/and processed, although we may keep your data for longer if it is required for legal or regulatory reasons.


Accessing Your Information and Keeping it up to Date:

You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received any request (including any identification documents requested).


You have the right to:

• Ask for a copy of the information that we hold about you;

• Correct and update your information;

• Withdraw your consent to process your personal information (where we rely on it);

• Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;

• Erase your information (or restrict the use of it), provided we do not have any continuing lawful reason to continue to use and process that information including Vital Interest.

You may also view the personal information we hold for you by logging in to your online account or request this in a different format by contacting us using the contact details at the bottom of this statement.


Links From This Site to Other Sites:

Our site may contain links to and from the websites of contracted partners and our product stockists. If you follow a link to any of these websites, please note that these websites are required to have their own Privacy Policies and that we cannot be held responsible these policies. Before you submit any personal data to these websites you are advised to ensure that you are happy with the content of these policies.



Any changes to our Privacy Policy will be updated on this page so that you can at any time check our current policy.


Contact Information:

For all queries regarding data protection please contact us in one of the following ways:

By email to:  [email protected]

By post to: Charnwood Machinery Ltd, Cedar Court, Walker Road, Bardon Hill, Leicesteshire, LE67 1TU, United Kingdom

By telephone to: 01530 516926


How to Lodge a Complaint:

Charnwood Machinery Ltd aims at all times to give excellent customer service and has measures in place to protect your data, but in the event you are unhappy with how we have used your personal information, you can contact us using any of the methods shown above.

You also have the right to complain to the Information Commissioner’s Office and details on how to contact them can be found on their website